The News Product Alliance’s Next Gen News Sprint Tool Kit captures practical lessons that can be useful to newsrooms working to better serve a new generation of news consumers. I led the audience research portion of the program and my templates can be found in the toolkit.

News ecosystem assessments are becoming an essential tool for funders, civic leaders, and newsroom leaders. Many people know they need this research, but are unsure exactly what it is, how it happens, and what the best practices are. This toolkit fills that gap.

I’m working with the News Product Alliance’s AI Co-Lab to help small and local newsrooms better use first-party data.

The American Press Institute commissioned me to research and document a step-by-step process to demystify influencer collaborations and enhance community outreach.

Mitigating risk is a major concern for newsrooms exploring influencer collaborations. I worked with the American Press Institute to develop contract templates and guidance.

Newsrooms are getting better about centering their audiences in the runup to elections, but when an election is over, it’s often back to business as usual. For American Press Institute, here’s one way to avoid the backslide.